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E-commerce SEO for shops that want more sales, not just visits

We optimise the category and product pages that make you money, fix the technical problems shop platforms create, and get your products showing in Google Shopping for free.

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What's included

Everything below is available within a monthly plan or as a one-off project. After your free audit we'll recommend the mix that fits your goals and budget.

Category and product pages

These pages rank for buying searches, so they get most of our attention.

  • Category page copy and structure
  • Product titles and descriptions written to rank
  • Filter pages that target real searches
  • Internal links from guides to categories
  • Handling out-of-stock and discontinued products

Technical shop SEO

Shop platforms create thousands of URLs. We control which ones Google sees.

  • Duplicate URLs from filters, sorting and variants
  • Canonical tags and pagination
  • Crawl budget for large catalogues
  • Speed on product and category templates
  • Platform migrations without losing traffic

Structured data and rich results

Stand out with price, stock and review stars in search results.

  • Product, offer and review schema
  • Breadcrumb and organisation schema
  • Rich result testing and monitoring

Google Shopping and Merchant Center

Free product listings bring buyers at no cost per click.

  • Merchant Center setup and verification
  • Product feed optimisation
  • Fixing disapprovals and feed errors
  • Free listings across Google Shopping and Images

Content that sells

Reach shoppers earlier in their research.

  • Buying guides and comparisons
  • Gift guides and seasonal content
  • FAQs on product and category pages

Platforms we work with

We know the quirks of each one.

  • Shopify and Shopify Plus
  • WooCommerce
  • Adobe Commerce (Magento)
  • BigCommerce
  • Wix and Squarespace stores

How it works

  1. Shop audit

    We crawl your catalogue, review search performance by category and find the pages leaking traffic or revenue.

  2. Revenue-led plan

    We prioritise categories and products by search demand and margin, so effort goes where the money is.

  3. Optimise and build

    Template fixes first because they scale across every product, then category content, product copy and feeds.

  4. Measure revenue

    Monthly reports show organic revenue, transactions and conversion rate, not just traffic.

Who it's for

E-commerce SEO is a good fit if any of these sound familiar.

Independent online shops

Growing brands that want to rely less on marketplaces and paid ads.

Shops with large catalogues

Hundreds or thousands of products, where small technical issues multiply.

Brands changing platform

Moving to Shopify or another platform and needing a migration that keeps rankings.

Retailers with physical stores

Shops that want online and local search working together.

Questions about E-commerce SEO

Something else on your mind? Ask us directly.

Which platforms do you work with?

Shopify, WooCommerce, Adobe Commerce (Magento), BigCommerce, Wix and Squarespace. If you use something else, ask us; the principles are the same.

Can you help us move to a new platform?

Yes. We map every old URL to its new one, plan redirects, check the new site before launch and monitor rankings closely afterwards.

Will you write product descriptions?

Yes, for priority products and categories. For large catalogues we create templates and guidelines your team can follow.

How do you measure success?

By organic revenue and transactions in Google Analytics 4, alongside rankings and traffic for your most valuable categories.

Works well with

Find out what E-commerce SEO could do for your business

Book a free consultation. We'll look at your website and competitors and tell you honestly where the opportunities are.

Get a free quote