Email marketing that keeps customers coming back
From welcome emails to abandoned cart reminders and monthly newsletters, we plan, write, design and send email that turns subscribers into repeat customers.
What's included
Everything below is available within a monthly plan or as a one-off project. After your free audit we'll recommend the mix that fits your goals and budget.
Strategy and setup
The right platform, a clean list and emails that reach the inbox.
- Setup on Klaviyo, Mailchimp, Brevo or HubSpot
- List import, cleaning and segmentation
- SPF, DKIM and DMARC for deliverability
- Branded email templates
Automated flows
Emails that send themselves at the right moment.
- Welcome series
- Abandoned cart and browse reminders
- Post-purchase and review requests
- Win-back for lapsed customers
- Lead nurture sequences for B2B
Campaigns and newsletters
Regular email your subscribers look forward to.
- Weekly or monthly newsletters
- Product launches and offers
- Seasonal campaigns
- Copywriting and design
List growth and compliance
Grow your list the right way.
- Sign-up forms and pop-ups
- Lead magnets such as guides and discounts
- UK GDPR and PECR consent
- Preference centres and unsubscribes
Testing and reporting
Learn what your audience responds to.
- Subject line and content A/B tests
- Send time optimisation
- Revenue and leads tracked per email
How it works
Audit
We review your platform, list health, current flows and deliverability.
Build flows first
Automations deliver results every day, so we build the highest-value flows before regular campaigns.
Campaign calendar
A monthly plan of newsletters and promotions, written and designed for your approval.
Optimise
We test subject lines, content and timing, and report the revenue or leads email produced.
Who it's for
Email marketing is a good fit if any of these sound familiar.
E-commerce brands
Shops that want more repeat purchases and fewer abandoned carts.
Service businesses
Firms that need to nurture leads until they're ready to buy.
Businesses with an unused list
You have contacts but rarely email them.
Teams switching platforms
Moving from Mailchimp to Klaviyo, or between other platforms, without losing data.
Questions about email marketing
Something else on your mind? Ask us directly.
Which email platform should I use?
Klaviyo suits most online shops. Mailchimp and Brevo work well for service businesses, and HubSpot suits B2B companies that use it as a CRM. We recommend one based on your needs and budget.
Is email marketing allowed under GDPR?
Yes, when it's done properly. Under UK GDPR and PECR you generally need consent to send marketing emails to individuals, with some exceptions for existing customers. We set up compliant sign-up forms and consent records.
How often should we send?
Most businesses do well with automated flows plus two to four campaigns a month. We adjust based on engagement.
Can you help grow my list?
Yes, with sign-up forms, lead magnets and links with your social and paid campaigns.
Works well with
E-commerce SEO
Category, product and technical SEO for online shops, plus Google Merchant Center feeds and free product listings.
Content marketing
Content strategy, SEO copywriting, articles and guides that answer your customers' questions and earn links.
Analytics & CRO
GA4 and Tag Manager tracking, dashboards and conversion rate optimisation to win more enquiries from the traffic you already have.
Find out what email marketing could do for your business
Book a free consultation. We'll look at your website and competitors and tell you honestly where the opportunities are.