Social media marketing that builds an audience and brings in enquiries
We plan, create and publish content for the platforms your customers actually use, reply to your community, and run paid social campaigns tracked to leads and sales.
What's included
Everything below is available within a monthly plan or as a one-off project. After your free audit we'll recommend the mix that fits your goals and budget.
Strategy
Decide where to show up, what to say and how it supports sales.
- Audience research
- Platform selection
- Content pillars and tone of voice
- Competitor review
Content creation
On-brand content made for each platform.
- Graphics and carousels
- Short-form video editing for Reels, TikTok and Shorts
- Captions and hashtags
- A monthly content calendar for approval
- Photography and filming direction
Community management
Turn comments and messages into conversations and customers.
- Replying to comments and direct messages
- Monitoring brand mentions
- Passing enquiries and complaints to you quickly
Paid social
Reach new people and bring back website visitors.
- Meta ads for Facebook and Instagram
- LinkedIn ads for B2B
- TikTok ads
- Lead form campaigns
- Retargeting and lookalike audiences
Platforms
We focus on the two or three platforms that fit your audience.
- Facebook and Instagram
- TikTok
- YouTube
- X
Reporting
The numbers that matter to the business.
- Reach and engagement
- Website clicks and leads
- Cost per result for paid campaigns
- Content insights for next month
How it works
Discovery
We learn about your audience, offers and what has worked before, and review competitors' social presence.
Plan
You get a strategy and a monthly content calendar to approve before anything is published.
Create and publish
We design, edit and schedule posts, run campaigns and manage your community.
Review
A monthly report on what drove engagement, traffic and enquiries, and what we'll change.
Who it's for
Social media marketing is a good fit if any of these sound familiar.
Consumer brands
Products and services people discover by scrolling, from food and fashion to fitness.
Local businesses
Cafes, salons, gyms and venues that want a loyal local following.
B2B companies
Firms that win work through LinkedIn and need consistent thought leadership.
Busy owners
Teams who know social matters but have no time to post consistently.
Questions about social media marketing
Something else on your mind? Ask us directly.
Which platforms should my business be on?
The ones your customers use. B2B companies usually get most from LinkedIn; consumer brands from Instagram, TikTok and Facebook. We'd rather do two platforms well than five badly.
How often will you post?
It depends on your plan and platforms. Typically three to five times a week per platform, plus stories.
Do I approve content before it goes live?
Yes. You see the full monthly calendar in advance and can ask for changes.
Do you create video?
Yes. We edit short-form video from footage you supply and can arrange filming days for bigger shoots.
Works well with
Content marketing
Content strategy, SEO copywriting, articles and guides that answer your customers' questions and earn links.
Google Ads & PPC
Google Ads, Microsoft Ads and Shopping campaigns managed against your target cost per lead or return on ad spend.
Email marketing
Email strategy, automated flows and newsletters on Klaviyo, Mailchimp or HubSpot that bring customers back.
Find out what social media marketing could do for your business
Book a free consultation. We'll look at your website and competitors and tell you honestly where the opportunities are.