Google Ads and PPC management measured on cost per lead
We build and manage paid search and shopping campaigns, track every enquiry and sale back to the ad that produced it, and cut the spend that doesn't convert.
What's included
Everything below is available within a monthly plan or as a one-off project. After your free audit we'll recommend the mix that fits your goals and budget.
Google Ads
Show up at the moment someone searches for what you sell.
- Search campaigns
- Performance Max
- Shopping campaigns
- Display and remarketing
- YouTube video ads
- Call and lead form ads
Microsoft Advertising
Bing, Yahoo and Copilot reach a different audience, often at a lower cost per click.
- Campaign import and optimisation
- Microsoft Audience Network
- LinkedIn profile targeting for B2B
Account management
The weekly work that keeps costs down and results up.
- Keyword research and match type strategy
- Negative keyword management
- Ad copy and asset testing
- Bid strategy and budget pacing
- Audience, location and schedule targeting
Tracking and landing pages
Spend decisions are only as good as the data behind them.
- Conversion tracking for forms, calls and purchases
- Google Tag Manager and GA4 setup
- Enhanced conversions and offline conversion import
- Landing page recommendations and builds
PPC audits
Already running ads? We'll show you where the money goes.
- Wasted spend analysis
- Structure and targeting review
- Tracking accuracy check
- A prioritised action plan
How it works
Audit and goals
We review any existing account, agree a target cost per lead or return on ad spend, and check tracking is accurate.
Build
We structure campaigns around your services and margins, write ads and set up conversion tracking before spending a penny.
Optimise
Weekly search term reviews, bid and budget changes, ad tests and new negative keywords.
Report
Monthly reports show spend, leads or sales, cost per result and what we're changing next.
Who it's for
Google Ads & PPC is a good fit if any of these sound familiar.
Businesses that need leads now
Ads deliver traffic from day one while SEO builds momentum.
Accounts that stopped performing
Rising costs, falling leads, or no idea which campaigns actually work.
Online shops
Shopping and Performance Max campaigns managed for a profitable return on ad spend.
Launches and seasonal pushes
Focused campaigns for a new service, product, location or busy season.
Questions about Google Ads & PPC
Something else on your mind? Ask us directly.
How much should I spend on Google Ads?
It depends on your market and goals. We look at cost per click in your industry, your conversion rate and what a customer is worth to you, then recommend a test budget. Many small businesses start with £500 to £2,000 a month in ad spend.
Who owns the ad account?
You do. We set up or work inside an account in your name, so all campaigns, history and data stay with you if we ever part ways.
Is your fee taken from my ad budget?
No. Ad spend is paid directly to Google or Microsoft from your card. Our management fee is billed separately, so you always see exactly what goes to ads.
How soon will I see results?
Ads can bring enquiries within days. The first four to eight weeks are spent gathering data and refining, after which cost per lead usually comes down.
Works well with
Analytics & CRO
GA4 and Tag Manager tracking, dashboards and conversion rate optimisation to win more enquiries from the traffic you already have.
Web design
Mobile-first websites and landing pages built for speed, search and enquiries, on WordPress, Shopify or custom code.
SEO
Technical fixes, keyword strategy, on-page optimisation and link building that grow organic traffic and enquiries.
Find out what Google Ads & PPC could do for your business
Book a free consultation. We'll look at your website and competitors and tell you honestly where the opportunities are.